Philips 7000 Series Air Styler BHA710/00 - Rotating Hot Air Brush

The Philips 7000 Series Air Styler BHA710/00 is built around a rotating brush and ceramic heating elements – and that defines its approach. This is not a straightening iron, but a hot air brush that curls and styles hair using air and movement. The combination of ion technology and tourmaline ceramic focuses on controlling frizz and protecting the hair shaft during styling. The result is a device that requires a different technique than a conventional curling iron.

The core of the BHA710/00 is the rotating brush. It rotates around the hair while hot air is blown through the ceramic elements. The brush has a diameter of 50 cm and is suitable for sections of normal thickness, 3 to 4 cm. The ceramic heating elements – reinforced with tourmaline – distribute heat evenly. This helps prevent hotspots that can damage hair. However, a rotating brush does require a different handling method: you feed the hair into the brush, rather than clamping or wrapping it. It is a more active styling method.

Under the hood

• Rotating brush: Yes – the active element that curls and shapes hair during drying.
• Ceramic heating elements – for even heat distribution.
• Ion technology – focused on reducing static electricity and frizz.
• Tourmaline ceramic – a material choice in the heating elements.
• Brush diameter: 50 cm – the size of the rotating brush head.
• Max. hair section: Normal - 3 - 4 cm – indicates the hair section thickness the brush is designed for.
• Hair clamp: No – this device does not clamp hair with a clip, but uses the rotating motion.

The design is dominated by the round 50 cm brush head. The absence of a hair clamp is a deliberate choice that gives the device a different shape and weight distribution compared to models that do have a clamp. The materials in the heating path – ceramic and tourmaline – are chosen to manage heat transfer. It is a device you operate with two hands: one holds the handle, the other guides the hair into the brush.

The BHA710/00 is designed for creating voluminous curls or waves using hot air. It works by feeding sections of hair into the rotating brush. The ion technology is a plus for fine or frizzy hair that is prone to static electricity. This device is less suitable for tight, defined curls or straight styles – for those, a conventional curling iron or straightener is more practical. The lack of a hair clamp also means you need to actively hold the hair or may require assistance for styling the back of the head. It is a tool for home use, with a learning curve for those accustomed to a traditional brush and hairdryer.

The specification for sections 3 to 4 cm thick indicates the practical limit for effective use.